The overall design direction takes cue from their artisanship and practices, creating everything handmade from their logo to their brand collaterals. The handmade materials were created in collaboration with How To Ink’s master craftsman, Stanley Cheah.
handmade business card
A business card is an essential marketing tool for any businesses. Using printmaking techniques How To Ink teaches at workshops to create their business cards, it immediately transforms into a powerful marketing tool and a great conversation starter to promote their workshops. The cards were handmade using recycled pulp paper.
How To Ink stamp was hand carved using linocut technique for use in any official documents or as a decorative stamp!
With thorough consideration of the craftsmen's daily work and habits, the apron is made out of denim fabric with an easy access to a pencil on the right breast holder. Hidden loops can be found in the apron's pocket, creating easy storage and organization of common tools while working. This durable fabric not only protects the wearer from paint and dust as they work, but also grows in character as it maps the craftsmen's habits and activities over time.