I Am Kevin T (IMKT) is a digital agency that works primarily with text characters to design and code interactive digital solutions. Inspired by ASCII, we developed his identity and visuals using only text characters. Playing with positive / negative space, the logo can be seen both ways, reflecting the agency’s services of offering both front end and back end digital solutions.
Translating the idea of positive/negative space of the logo into print, a blind emboss treatment was given to the logo on their business cards.
To communicate and categorise IMKT's ability to code both front-end and back-end developments, the website features a flipping animation to showcase both sides.
Integrating Into Actual Web Page Source Code
As the logo was designed using text characters, this allows their identity to be embedded in the actual web page source code of all their projects.
Year: 2015Client: IMKTCreative Direction: Ryan LenDesign: Ryan Len