The refreshed copy was rewritten in a more personable tonality, and highlights an important artefact or showcase at each museum. Photography was also conducted to document and capture the essence of the museum, making it enticing for readers to want to visit.
The cover features various types of museum goers, adorned with museum objects/artefacts, encapsulating the essence and spirit of the guide.
The key visual is continued for the privilege pass. Careful considerations are taken for the back of card for clear hierarchy of information. Space has been catered for serialisation and personalisation of the card holder’s name.