The logomark is based on the anvil and hammer — one of the most basic forms of tools. The heart shaped diamond further emphasizes the client’s products being purely handmade and crafted to become as good as the worth of a diamond. The key touch point of craft is carried on throughout the whole branding exercise, creating a custom logotype and sewed a handmade apron for the client.
The apron was designed and handmade specially for the client. Large pockets were designed to allow easy storage and access to basic tools. Leather straps were used to give additional strength and durability to the apron.
brass name tags
Brass name tags were made using letter punch.
Illustrations on the design process and various online applications.